Author Archive | Gwen Henson

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Replay – Jeff Duntemann: EBooks, DRM, and the Pirate Ecosphere

Ebook piracy is out there. During his presentation, tech publishing guru Jeff Duntemann will briefly describe where ebook pirates gather and how they operate, and explain why the obvious solution, Digital Rights Management (DRM) is a bad fit for publishing generally, for nonobvious reasons that may surprise you. DRM can damage your reputation in the […]

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Replay: Bob Goodman – How CreateSpace, Lightning Source and Other “Instant” Options Help You Publish Successfully

Traditional book printing has grown more costly and the “right” quantity for a first printing can be an elusive number to determine—it’s hard to know how many books you are going to sell. Expenses like shipping and storage add to bottom line costs. Today publishers are recognizing the advantages of POD printing; Print On Demand […]

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protect your writings

Webinar Replay – Maria Crimi Speth: Protect Your Writings, What Authors and Publishers Need to Know About Copyright and Other Legal Issues

Maria Crimi Speth, Esq.   Whether you are publisher, a seasoned author or a new author writing your first book, Maria Speth’s presentation will help you avoid common, costly legal mistakes. Ms. Speth will cover the laws that affect publishers and authors and illustrate the concepts with real cases and real situations. She will outline […]

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Replay – Michelle DeFilippo: How To Make a Book Cover Great—Think Like a Publisher (not an Author) to Help Your Book Sell

A book cover is the package you show to the world, to convince people to buy your book. A great cover is part art and part science, but mostly business. A cover that successfully competes with the best sellers is crucial to publishing success. If your cover is well designed, buyers will overlook the fact […]

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1001 Ways to Market Your Books

Webinar Replay – John Kremer: Marketing Ideas Launchpad!

How about a dozen powerful marketing ideas for your books? How about two dozen or more? John Kremer kicks off the Book Street Cafe webinar meeting series with “Marketing Ideas Launchpad,” a fast-paced 60-minute program packed with up-to-the-minute marketing ideas that you can use immediately to build buzz and increase book sales.

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