How Behind-the-Scenes Authors (is that you?) Can Sell (Lots!) More Books by Speaking: Practical Tips and Tactics to Expand your Sales Reach AND your Message!
with Andrea Gold, Gold Stars Speakers Bureau
Are your book orders dribbling in?
Have you been successful in reaching the universe of people who can truly benefit from your book?
Is your expense column larger than your profit column for your book?
Are you wondering how to get YOUR word out there — beyond family, friends and relatives?
Have you thought of speaking to sell MORE of your books?
What? Your comfort zone is that of hiding behind a computer and keyboard? Or, perhaps you are a very occasional guest speaker when invited to speak to a local group? Or, maybe you already are a professional speaker?
Whichever category you fall into, if you have a passion to share your book and your message with many people, Andrea can show you show to convert that into real money! Speaking itself can make you money – and book sales at those speaking engagements can double or triple your profits!
In this presentation, you will:
- Address any fears you may possess about speaking in public.
- Hear real-life examples of books sold in quantity for speaking engagements.
- Learn how to find the potential markets for speaking and the types of topics that sell
- Discover the benefits of speaking to sell (a whole bunch of) more books.
- Learn specific techniques on how to sell books pre-event, during the event, and post-event.
Our presenter, Andrea Gold, is President and co-founder of Gold Stars Speakers Bureau. Gold Stars is a Tucson-based business that has operated for more than 25 years. It is a full-service bureau that has provided speakers, trainers and celebrities for corporations, trade associations, and government agencies located worldwide.
Andrea is co-author of two books, Authors Who Speak Sell More Books: Using the Platform to Profit. (available in March 2014) and The Business of Successful Speaking: Proven Secrets to Becoming a Million Dollar Speaker. She has personally booked thousands of presentations for tens of millions of dollars. While booking speakers for events, Andrea has negotiated numerous quantity book deals totaling in the six figures. Andrea is also a moderator of an online 4,000-member Google Meetings Community. She is a native New Yorker – who had the “dawg” and “cawfee” NY accent erased out of her while earning her journalism degree at Northern Arizona University.
In Andrea’s pre-bureau days, she worked in many colorful jobs around the USA and a few overseas. She had an uncanny knack of finding work in numerous publishing/direct mail companies. She also helped market an author for radio shows (who created an entire business based on selling books through radio!), survived technical editing for the U.S. Navy, wrote freelance articles, and was a newspaper reporter for the Durango Herald in Colorado.
Andrea H. Gold (and her books) can be reached at and GoldStars.com.
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Recorded February 27, 2014.